Creating a foundation for your product or service requires first knowing about the existing demand and possibilities of creating future demand in the market. For this, analysis of competition, understanding technology changes, consumer segmentation, and exploring new geographies are some prerequisites. We master all these aspects with the help of our expert research and analysis teams.
With a balance of human proficiency and artificial intelligence, leveraging digital prowess, we attain unequivocal accuracy in forecasting demand. Our demand forecast reports give you guaranteed results as you are able to plan your marketing campaign in a measured way, with the correct strategy to meet existing and future demand.
As demand and supply affect pricing of products, we assist in shaping your price points such that consumers accept them readily.
By keeping the procurement at optimum level as per demand forecasts, you can avoid overheads and reduce your working capital requirements.
Planning of production capacities, designing better packaging, hiring/ training of workforce, budgeting and advertising are vital factors that depend on demand forecasting.
We apply various methods to determine and check demand forecast
Delphi technique, consumer surveys, simulated opinion polls and game theory are used
Data mining, extrapolation, segmentation, neural networks and conjoint analysis are used
Specific and general forecast for your industry, firm and particular products is done.
We analyse demand in long, medium and short term so that you can plan your growth.
The most popular statistical method used by our experts to calculate the accuracy of forecast is MAPE or Mean Absolute Percent Error. It shows us whether the forecast will hold true in long term and what are the deviation measures. While there is always some scope of error, knowing the margins help our clients prepare the reports and undertake budgeting with higher effectiveness. Our forecasting techniques are fool proof and our consultants keep updating your teams for changes in forecasts so that you can always be well prepared to meet the market demand.